Alt-Casting Interactive Advertising
More Powerful Broadcasting with Alt-Casting
Streaming - What Is Streaming? Radio’s latest way of delivering great music, news and information! Now, anyone, anytime with access to the internet can hear the Hartford Clear Channel radio station of their choice. Available stations:
How Does It Work? Listeners log on to hear their favorite radio station, DJ’s, music, contests and much more. Use it just as you would your radio, but now you can do it while you’re at the office, at your computer at home – anywhere you have access to the internet.
As an advertiser, you will have the opportunity to purchase super-targeted :60, :30 and :15 commercials. You’ll have direct access to an active group of online listeners that can log on to YOUR website at the very moment that they hear your commercial! Many new listeners tune in every month because it’s so convenient to use. Even if you already reach these listeners via our FM signals, this is a super-inexpensive method of increasing frequency.
Log on and try it now!
 Radio Keyword – Simply defined, Radio Keyword is a more convenient method for our listeners to search the world wide web for information. Instead of using Google™ or other dedicated search engine, our tens of thousands of monthly website visitors can start their internet search right from where they are anyway – on one of our radio station websites. Listeners log on to their favorite radio station website. The same web site that delivers their daily music news, local events, prizes, downloads and much more. They type in a specific Keyword OR choose from a Category Keyword they can hear in your commercial. Immediately they are directed to great search results without having to visit other sites. One stop shop.
Podcasting – This new name summarizes a category of audio clips that can include anything  from detailed information on station features, music and news updates, additional specifications from your advertisements – almost anything of value to our listeners. Your business can be the provider of this great “on demand” content by sponsoring our Podcasts. You’ll not only be included at the beginning of the audio clip download but you’ll also receive mention via on air and on line commercials to ensure that everyone knows that you’re underwriting the effort. Try it now! – http://www.kiss957.com
 Mobile Web – No computer available? OK. You know that you have your cell phone on you though! So do our tens of thousands of listeners. The next time you need the most up to date information on who performed the last song played, where to find secret product specials and discounts, where out street teams will be that week or (other avail. info) log on to our station website FROM YOUR CELL PHONE! Mobile web will ensure that our listeners have access to us anytime, anywhere. Work in tandem with your radio station representative to design a program that offers cutting edge, reach-you-anywhere impact.
Website Advertising – Our Hartford radio station websites have monthly visits in the tens of thousands. They use our sites to keep current on the latest music, news, contests and information. Your company can take advantage of this high traffic environment by placing you r advertisement and hyper link in select locations on our radio station websites. Banners, tiles and links - everything that you need to visually connect with our valuable audiences.
Video On Demand – Want a little more out of your Hartford Radio multimedia experience?  Then you want to use our Video On Demand capabilities. We’re proud to offer “STRIPPED.” Stripped is music STRIPPED down, raw and honest to a downloadable music video. Created for fans craving authenticity with artists who thrive on performing without the typical studio and video embellishments. Stripped features a new in-studio performance series each week. Viewers can watch and hear five songs intimately performed by the featured artist plus view behind the scenes footage and interviews. This signature music series has already featured these national artists: Rob Thomas, John Legend and Gavin DeGraw, Staind, Melissa Etheridge and Norah Jones.
Your business can be the provider of this great “on demand” content by sponsoring our Stripped-casts. You’ll not only be included at the beginning of the video clip download but you’ll also receive mention via on air and on line commercials to ensure that everyone knows that you’re underwriting the effort.
|
|
