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Connecticut Geography |
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Connecticut is known as the “Insurance Capital”, although that is changing, because the number one industry is Healthcare. These lines are blurred since the consolidation of Insurance, Banking, and Financial Institutions.
People in the state of Connecticut look at things very differently based on the region in which they live. Connecticut has a major dividing line around New Haven, with people in the southern half of the state associating themselves with New York and in the northern half associating themselves with Boston (i.e. north of New Haven are Red Sox fans and south are Yankees fans). The markets dividing line is in Meriden and goes across the I-691 corridor. There are 8 distinct radio markets within Connecticut. They are as follows: Hartford, New Haven, Waterbury, Tolland County, Danbury, New London, Bridgeport, and Fairfield County, and no one station can cover the whole state.
Connecticut has no professional sports teams with the defection of the professional hockey team moving to North Carolina; UCONN sports is what binds the state together. Both the Men’s and Women’s Basketball teams have the ability to sell out Gample Pavilion (approx. 6,000 people) and the Hartford Civic Center (approx. 12,000 people). UCONN has just gone Division 1A in football which will play in a new stadium in East Hartford which will hold approximately 40,000 people. The Connecticut Convention Center has opened with the 2nd largest exposition hall in New England. This will attract New York and Boston size Expos bringing more than 50,000 people per event to Hartford. Connecticut also boasts two casinos, Mohegan Sun and Foxwoods, with recognition pending for a third tribe the Eastern Pequots and a third casino will follow continuing to make Connecticut a prime destination.
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Hartford, CT
Demographic Breakdown |
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Total |
Under 12 |
12-17 |
18-24 |
25-34 |
35-44 |
45-54 |
over 55 |
| Men (000) |
550.3 |
89.0 |
40.8 |
52.5 |
89.6 |
94.8 |
75.9 |
107.5 |
| Women (000) |
581.7 |
85.4 |
39.3 |
52.2 |
87.6 |
98.6 |
78.0 |
141.0 |
| Total |
1,132.0 |
174.4 |
80.1 |
104.7 |
177.2 |
192.8 |
154.2 |
248.5 | |
- The Hartford Metro has a population of 1,132,000 and a 12+ population of over 964,000. The Greater Hartford Area where people live and work is represented by the Total Survey Area which is over 2,558,200.
- Connecticut and the Hartford market in general are more conservative and older with 22% of the total population over 55 years old. The next largest age cells are people between the age of 35-44 (17%) and 25-34 (15.7%) respectively.
- There are approximately 434,000 households in the Hartford Metro
- The Household Median Income is $59,642
- Income per Household $74,181
- 22% of people in the Hartford Metro have a household income of over $100,000
- The average commute: 20 minutes
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Summary:
- Connecticut is a unique state with a population that boasts the highest per capita income in the nation and at the same time, have two of the poorest cities in the country.
- Connecticut has an unemployment rate at just under 4% which is well below the national average. Consistent low unemployment has put a strain on the region’s industry, retailers and small businesses.
- Hartford is the 45th ranked metro in the country (map attached) with a population of 1,132,000 (964,000 over the age of 12).
- Hartford is a great place to conduct business with people who love to spend their money. Retail sales in the Hartford market are over $12 billion annually.
- Retailers and service companies understand the value of the marketplace and spend millions in Hartford to reach these valuable consumers.
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Hartford Metro Radio Stations
WCCC-FM (Active Rock) Home to Sebastian Jan 06. 18-34 station. Almost 75% male.
WDRC-AM (Adult Standards) Brad Davis in the morning. Delivers the 55+ audience.
WDRC-FM (Oldies) Music from the 50’s, 60’s and 70’s. 45-64 Adult Station.
WHCN-FM (Rock AC) 25-54 Adult Station. 35-44 Core Classic Hits Current Rock Hits.
WKSS-FM (CHR) 18-44 Female station. Delivers great teens. #1 cume in the state.
WURH-FM (Alt Rock) 18-34 Adult station. Features more music and less commercials.
WRCH-FM (Light AC) Non-Intrusive format catering to 45-54 Female.
WTIC-AM (NewsTalk) Rush Limbaugh. UCONN Sports. Red Sox and Local news/talk.
WTIC-FM (Hot AC) Craig and Company in the Mornings. 25-44 with a Female skew.
WWYZ-FM (Country) 25-64 Adult audience. Exclusive format to Connecticut.
WZMX-FM (Hip Hop) Targeting at 18-34. | |
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